UN Road Safety Fund aims to raise awareness among 1 billion people by 2030 on need for financing to tackle road deaths in low- and middle-income countries
What moments do you live for in your daily life? We all have precious moments that we cherish. Unfortunately, every 24 seconds at least one person has those moments taken away because of a road traffic injury. In 93% of the cases, that person lives in a low- or middle-income country.
The UNRSF's new campaign "#moments2live4" encourages everyday road users – you, me, friends and family – to reflect on and share those simple moments that matter much more than moments wasted on poor road safety behaviour.